What do our icons mean?

Suitable for all skin types

The product is formulated and tested for use by individuals with various skin types, ranging from dry to oily and everything in between.

Cosmetic products that are free from animal testing and controversial ingredients. Cyclic silicones, parabens, microplastics, and sulfates are some ingredients that are excluded in clean beauty.

Dermatologist-tested and Approved

The product has been tested and evaluated by dermatologists. These are medical professionals specializing in skin conditions. These tests are conducted to assess how the skin reacts to the product, including potential irritations and allergic reactions.

Not tested on animals

Cruelty-free products are made without the use of animal testing. In a cruelty-free production process, alternative methods are used to evaluate the safety and efficacy of cosmetic products, such as in vitro tests (testing on cells in a laboratory environment) and computer models.

Complies with European cosmetic regulations

This means that the product has been assessed for safety, quality, and compliance with the relevant legal requirements established for cosmetics in the EU.

When a cosmetic product successfully meets all these requirements, it is certified.

Chance of allergic reaction is reduced

The product is formulated to minimize the risk of allergic reactions. Hypoallergenic does not mean that the product will absolutely not cause allergic reactions, but rather that the chance of allergic reactions when using the product is reduced.

Complete list of product ingredients

The ingredient list contains all ingredients used, usually in descending order of their concentration in the product. The hand-in-open book icon is placed on the packaging and refers to the product's ingredient list in our webshop.

Transfer-proof

Kiss-proof makeup products are long-lasting and transfer-resistant. They are formulated with ingredients that help keep the lipstick in place and prevent the colour from fading or transferring, or the coverage from diminishing. Although kiss-proof products are less likely to transfer, they can still fade over time, especially when exposed to oily or greasy substances.

Long-lasting wear

The product is designed to remain on the skin for an extended period without fading or smudging.

Contains no microplastics

Microplastics are tiny plastic particles (smaller than 5 millimeters in diameter) often used in cosmetic and personal care products for their exfoliating or binding properties.

Microplastics can contribute to ecological disruption by becoming part of the environment and accumulating in various ecosystems. This can lead to harm to animals, plants, and the environment as a whole.

Contains natural ingredients

Natural cosmetics contain ingredients of natural origin. By natural, we mean ingredients such as plant extracts, essential oils, fats, and minerals.

Safe for use around the eyes

The product has been tested and evaluated for safety and compatibility with the eyes. These tests are carried out to ensure that the product has no harmful effects on the eyes and that it can be safely used near the eyes without causing irritation, allergic reactions, or other problems.

However, it is still important to check the ingredient list if you have sensitive eyes or if you have previously experienced problems with eye cosmetics.

Stays put during hot flashes

These makeup products can withstand the physical effects of menopause. Hot flash-proof makeup is designed to stay put during hot flashes and resist excessive sweating and heat. This way, you'll look fresh and well-groomed throughout the day.

Contains no parabens

Parabens are chemical preservatives often used in cosmetic and personal care products. Parabens inhibit the growth of harmful microorganisms (such as bacteria and fungi) and extend the product's shelf life. Some people may be sensitive to parabens. Although it has not been scientifically proven and opinions are divided, parabens could potentially pose a health risk. For instance, they might have hormone-disrupting properties.

Contains no fragrances or perfumes

Fragrance-free cosmetics contain no artificial fragrances, scents, or perfume oils. Perfume can sometimes cause skin irritation, redness, itching, or other allergic reactions, especially in people with sensitive skin, eczema, or allergies.

Won't settle into wrinkles

The make-up works in harmony with your skin, rather than settling into and accentuating fine lines. It makes your make-up look smooth and natural, even if you are dealing with signs of ageing such as fine lines and wrinkles.

Silicone-free

Silicone-free cosmetics do not contain silicones. Silicones are synthetic compounds. They are often used in formulations because they give products a smooth and silky texture and visually improve the skin. Additionally, they can help maintain texture and prevent ingredient separation in products.

Silicones can form a barrier on the skin that may clog pores. For individuals prone to clogged pores, using silicone-containing products can contribute to skin problems such as blackheads and acne.
It is important to note that not all silicones are the same, and some products contain silicones specifically designed to have less impact on the skin and the environment.

Contains sun protection factor

The skin is protected against the harmful effects of ultraviolet (UV) radiation from the sun. The number indicating the SPF provides an estimate of the level of protection the product offers:
SPF 15: It blocks approximately 93%

SPF 30: It blocks approximately 97%

SPF 50: It blocks approximately 98%

Sulphate-free

Sulphates are cleansing and foaming ingredients used to remove dirt, oil, and impurities from hair and skin. In cosmetics, sodium lauryl sulphate (SLS) and sodium laureth sulphate (SLES) are primarily used. While they effectively remove dirt, they unfortunately also damage the skin's protective microflora. They can cause dryness, sensitivity, and irritation.

Contains no talc

Talc is a mineral often used in cosmetics for its absorbent and mattifying properties. Some people are sensitive to talc and may experience skin irritation or allergic reactions. Others prefer to avoid products containing talc due to concerns about the possible health effects of inhaling talc particles.

Contains no ingredients of animal origin

A vegan product contains no ingredients derived from animals or animal by-products. This includes not only animal oils, fats, and extracts, but also other substances produced by animals, such as beeswax, caviar extract, honey, milk, and collagen.

Resistant to rubbing

Smudge-proof makeup products stay in place and retain their color and texture, even if you touch or rub them. This ensures that the makeup remains flawless for a longer period, without fading or smudging.

Hydrates the skin

Moisturizing products are designed to strengthen the skin barrier, improve hydration, and keep the skin supple and smooth.

Resistant to water and moisture

Waterproof makeup is specially formulated to stay on for a long time, even during activities such as swimming, exercising, or crying.

Stays put throughout the workday

Makeup products that are formulated to stay put throughout the workday and maintain a fresh and polished look, despite the activities and conditions of a typical workday.